Colleen Heffernan

Manager, Marketing
Direct: 647-738-8422

Our Support Team provides critical assistance in Operations, IT, Marketing, Communications, Technical Writing, Project Management, Client Support, Engineering Technology, Finance and Human Resources. They enable the company to meet client needs by maintaining the highest standards in business practices and company procedures.

 

SPECIALIZED PROFESSIONAL COMPETENCIES

  • Marketing and business development
  • Client and stakeholder relationship management
  • Event coordination and execution
  • Written and oral communication
  • Marketing collateral
  • Project management
  • Team and resource coordination

academic background

Associate’s Degree in Public Relations (Honours), Humber College Institute of Technology and Advanced Learning, 2012

Project Management Certificate, University of Toronto, 2015

EMPLOYMENT BACKGROUND

30 Forensic Engineering
Manager, Marketing
2020 – Present, Toronto, ON

  • Represent the firm to clients, peer organizations, and business associates, and create and execute business development activities that align with corporate marketing strategy.
    • Coordinate and attend expert meetings or presentations for legal and insurance clients in established Toronto market and developing Ottawa and Western Canada markets (20-30 annually).
  • Crisis management and reforecasting due to Covid-19 pandemic; refocused marketing plan and efforts with internal and external stakeholders to execute highly successful “Seminar Series” campaign.
    • Direct mail campaign (~5,000 existing and potential clients) and social media promotion of 35 sessions accredited across 3 provincial councils. Resulted in ~3,000 registered attendees across all target regions.
  • Brand management including creation of marketing materials and support of digital and print advertising, website maintenance and social media content.
    • Creation and maintenance of ~30 sell sheets for various disciplines for promotion via website, social media, and direct mail.
  • Event management including client events, presentations, and industry events.
    • Plan and execute large industry events such as the Big Mingle (hosted at the Fifth Social Club in Toronto, ~500 attendees annually), the Unconscious Bias Seminar (hosted at The Advocates' Society, ~100 attendees), and the Winter Warm-Up Insurance Industry Seminar (hosted at the Hockey Hall of Fame in Toronto, ~150 attendees).
  • Internal marketing and corporate communications including curation of quarterly firm newsletter and various cross-functional team projects.
  • Compile and analyze client, project, and revenue data to identify opportunities or areas for improvement.

Team Lead – Collision Reconstruction & Transportation
2014 – 2020, Toronto, ON

  • Act as point of contact for clients.
  • Coordinate and attend industry events, trade shows and presentations to create opportunities for client interaction and promote firm.
  • Manage and track client files from acquisition to completion.
  • Aid in the development and creation of marketing collateral.
  • Provide project management support and manage timelines.
  • Develop and implement process improvements and efficiencies.
    • Turnaround tracking initiative to project expert capacity, file source tracking to identify opportunities for promotion and client relationship management.

Project Coordinator
2012 – 2014, Toronto, ON

  • Act as point of contact to clients.
  • Provide project coordination and general administration support.
  • Edit and format engineering assessment reports.

Maple Leaf Sports & Entertainment
Intern, Community & Sports Partnerships
2011 – 2012, Toronto, ON

  • Assist with coordination and execution of Hockey Development programs such as coaching and player clinics, player “meet and greets”, suite visits, and MLSE Team Up program initiatives such as community practices and the Player's Gala.
  • Collaborate with the Corporate Partners department on affairs involving player appearances such as Coke Ambush or Rona events, responsible for player handling.
  • In-office duties including database management, written correspondence, telephone inquiries and gifting requests.

Professional Development

Spark the Change
Toronto, 2016

  • A global conference hosted a variety of speakers from around the world discussing topics such as agile project management, human resources, organizational development, and change management. The focus throughout was on building organizations that empower people as opposed to traditional hierarchies.

Project Implementation and Control
University of Toronto, Toronto, 2015

  • Third and final of three courses required to obtain Project Management Certificate. Learning outcomes include strategy implementation, project monitoring and control, and effective stakeholder communication.

Leading Projects in Organizations
University of Toronto, Toronto, 2014

  • Second of three courses required to obtain Project Management Certificate. Learning outcomes include effective and ethical team management, project and organization analysis, and organizational change management.

Foundations of Project Management
University of Toronto, Toronto, 2013

  • One of three courses required to obtain Project Management Certificate. Learning outcomes include project planning and scheduling, including scope, work breakdown structure and cost estimation.
 

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